Social Media 201
Posts Tagged ‘Marketing Tips’
Social Media Marketing Tips – Video Submissions
R. Scott Hall asked:
It’s hard to believe that YouTube is only three-years-old. In such a short amount of time videos have changed the way we market products and communicate with friends and family. If you look at Google Trends you’ll see that as many people search for videos as they do shopping and news. So if you are an internet marketer, then, for social media marketing tips purposes, you absolutely have to include videos in your mix.
YouTube is the #1 video site, of course. It receives more traffic than Google and, because Google owns YouTube, the videos rank well in Google too. You shouldn’t limit yourself to YouTube, however. New video sites pop up every day and some of them might reach a target audience that matches well with your niche. Let’s take a look at some of them:
YouTube caters to a younger audience (18-24). Half have an income of $60K or more and half have attended college or grad school.
Metacafe is the second largest video site in the US. It focuses on creative videos from emerging talent and also established Hollywood performers. It gets 27 million unique visitors each month and attracts a heavily male audience with an average age range of 25-34.
Vids.Myspace.com has 10 million monthly unique visitors and is slanted more to females (57%).
Video.MSN.com reaches an older audience – more than half are over the age of 45. It gets 2.7 million unique visitors per month.
Google Video attracts a slightly younger audience than YouTube and the audience is mostly white (71%) and male (53%).
Dailymotion is set up for larger videos: 150 MB, compared to YouTube’s 100 MB and has a video limit of 20 minutes compared to YouTube’s 10 minutes. It appeals to a male audience (60%).
If you’re not sure which video sites to use, there are video uploaders that will upload your videos to all the main video sites. Look for software or
membership plans that have testimonials and customer support. All you do is create the video and the uploading service will take care of the rest for you. Each video site has different requirements for tagging and descriptions and file size so it will save you a ton of time if you use a service like this.
If the thought of making a video intimidates you, remember that you don’t have to appear in the video. You can place an ad in Craigslist or look on elance to hire someone else to appear in it. Or you can do a Camtasia or PowerPoint type video that is a slide show of screen shots.
No matter what type of product you sell or what type of market you are in, video will work for you. Please feel free to let us know how videos have worked for you.
Homemade Spirits – Learning To Make Alcohol
It’s hard to believe that YouTube is only three-years-old. In such a short amount of time videos have changed the way we market products and communicate with friends and family. If you look at Google Trends you’ll see that as many people search for videos as they do shopping and news. So if you are an internet marketer, then, for social media marketing tips purposes, you absolutely have to include videos in your mix.
YouTube is the #1 video site, of course. It receives more traffic than Google and, because Google owns YouTube, the videos rank well in Google too. You shouldn’t limit yourself to YouTube, however. New video sites pop up every day and some of them might reach a target audience that matches well with your niche. Let’s take a look at some of them:
YouTube caters to a younger audience (18-24). Half have an income of $60K or more and half have attended college or grad school.
Metacafe is the second largest video site in the US. It focuses on creative videos from emerging talent and also established Hollywood performers. It gets 27 million unique visitors each month and attracts a heavily male audience with an average age range of 25-34.
Vids.Myspace.com has 10 million monthly unique visitors and is slanted more to females (57%).
Video.MSN.com reaches an older audience – more than half are over the age of 45. It gets 2.7 million unique visitors per month.
Google Video attracts a slightly younger audience than YouTube and the audience is mostly white (71%) and male (53%).
Dailymotion is set up for larger videos: 150 MB, compared to YouTube’s 100 MB and has a video limit of 20 minutes compared to YouTube’s 10 minutes. It appeals to a male audience (60%).
If you’re not sure which video sites to use, there are video uploaders that will upload your videos to all the main video sites. Look for software or
membership plans that have testimonials and customer support. All you do is create the video and the uploading service will take care of the rest for you. Each video site has different requirements for tagging and descriptions and file size so it will save you a ton of time if you use a service like this.
If the thought of making a video intimidates you, remember that you don’t have to appear in the video. You can place an ad in Craigslist or look on elance to hire someone else to appear in it. Or you can do a Camtasia or PowerPoint type video that is a slide show of screen shots.
No matter what type of product you sell or what type of market you are in, video will work for you. Please feel free to let us know how videos have worked for you.
Homemade Spirits – Learning To Make Alcohol
7 Social Media Marketing Tips
R. Scott Hall asked:
You know how important social media optimization is but, admittedly, it can be a daunting task trying to keep up with it all. So I thought I’d give you seven simple social media marketing tips you can do regularly to help build your social media network.
1. Contacts. Add 5 new contacts on Facebook or LinkedIn each week. This should take you less than an hour. Fortunately, Facebook and LinkedIn make this easy for you by recommending friends with similar interests. Or you can simply visit the pages of your other Facebook friends and find new friends there to invite. When you send an invitation, include a personal message, such as, “Hi, we are both friends with Jim Miller and have some similar interests and hope you will accept my invitation.”
2. Forum posting. Concentrate on one active forum in your niche and build up your profile and make 3-5 posts per week. Use the PM (Private Message) feature to communicate with other members behind the scenes. But don’t sell to them!
3. Prune your RSS Feeds. Go through your feed reader (Google Reader, Bloglines, etc.) and ruthlessly prune. You’ll find that you don’t read all the blogs you have subscribed to and you should eliminate this clutter so that you aren’t as distracted from your work. Make a list of the top 5 blogs in your niche and read those posts every day and leave at least one comment per week on those five blogs.
4. Yahoo Answers. This isn’t effective for all niches because Yahoo Answers readers tend to be young, but answer 5 Yahoo Answers questions per day in your niche, if appropriate. You’ll quickly notice that most of the people who answer questions aren’t very articulate or don’t provide quality information, so it will be easy for your answers to stand out and get selected as the best answer.
5. Digg away. Spend 15 minutes on Digg each day and try to befriend some of the top Diggers there. Instant message is the best way to keep in touch with them and they usually post that info on their profiles.
6. Focus, focus, focus. Just because there’s a lot of hype about a particular social media site doesn’t mean you should devote time to it. Focus only one the sites that will help you grow your business and don’t get caught up in drama and hype.
7. Be on alert. Check your Google Alerts for your name once a day. If someone has mentioned you in a blog or other website, go and leave a comment or respond in some way.
By following this tips, you should be able to use social media more efficiently and see your business grow as a result.
Beer Crafting
You know how important social media optimization is but, admittedly, it can be a daunting task trying to keep up with it all. So I thought I’d give you seven simple social media marketing tips you can do regularly to help build your social media network.
1. Contacts. Add 5 new contacts on Facebook or LinkedIn each week. This should take you less than an hour. Fortunately, Facebook and LinkedIn make this easy for you by recommending friends with similar interests. Or you can simply visit the pages of your other Facebook friends and find new friends there to invite. When you send an invitation, include a personal message, such as, “Hi, we are both friends with Jim Miller and have some similar interests and hope you will accept my invitation.”
2. Forum posting. Concentrate on one active forum in your niche and build up your profile and make 3-5 posts per week. Use the PM (Private Message) feature to communicate with other members behind the scenes. But don’t sell to them!
3. Prune your RSS Feeds. Go through your feed reader (Google Reader, Bloglines, etc.) and ruthlessly prune. You’ll find that you don’t read all the blogs you have subscribed to and you should eliminate this clutter so that you aren’t as distracted from your work. Make a list of the top 5 blogs in your niche and read those posts every day and leave at least one comment per week on those five blogs.
4. Yahoo Answers. This isn’t effective for all niches because Yahoo Answers readers tend to be young, but answer 5 Yahoo Answers questions per day in your niche, if appropriate. You’ll quickly notice that most of the people who answer questions aren’t very articulate or don’t provide quality information, so it will be easy for your answers to stand out and get selected as the best answer.
5. Digg away. Spend 15 minutes on Digg each day and try to befriend some of the top Diggers there. Instant message is the best way to keep in touch with them and they usually post that info on their profiles.
6. Focus, focus, focus. Just because there’s a lot of hype about a particular social media site doesn’t mean you should devote time to it. Focus only one the sites that will help you grow your business and don’t get caught up in drama and hype.
7. Be on alert. Check your Google Alerts for your name once a day. If someone has mentioned you in a blog or other website, go and leave a comment or respond in some way.
By following this tips, you should be able to use social media more efficiently and see your business grow as a result.
Beer Crafting
Social Media Marketing – 7 Tips For Providing Customer Service That Proves You Truly Care
Lauren McMullen asked:
Social Media Marketing is built on the foundation of first creating a relationship with people and then transitioning those people into clients after they learn to know like and trust you. If problems arise it is very important to remember that the relationship must always come first or the customer will feel duped.
When someone becomes upset about a product or service you provided and they call you to discuss the problem you have 2 choices. You can honor your refund policy with grace, dignity and respect and thus maintain the relationship between you and your customer or you can make the customer squirm and feel like they have done something wrong because they are dissatisfied and then honor the refund policy.
It is amazing to me that anyone would pick the second choice when they are only shooting themselves in the foot but after interviewing many people I have found out it happens all the time. Why would you try to make them feel like a failure? Everyone HATES to feel like a failure and once they do they NEVER want to put in that position again so that means they won’t ever be calling you again.
Now you might say good riddance if you feel like they were unreasonable but the fact of the matter is, you have a lot more to lose than one client. You have all their friends and family to lose as well and remember because of the Internet they have a lot more friends than they used to. Potentially thousands on Facebook and Twitter.
These are my recommendations for handling these sticky situations with grace and integrity. Maybe when it happens to you, you will be able to turn this potentially difficult situation into a positive one for your company.
Respond as quickly as humanly possible to any complaints. Sometimes that’s all that it takes to prevent the need for a refund. Even if you feel like you have provided the best possibly service maybe your systems failed for this client. Always assume they are right.
Do what you say you will do – If you promise to be available for a call BE AVAILABLE, if you make an appointment to talk KEEP THE APPOINTMENT. In other words treat the client with the same respect that you would like to receive.
Apologize for the problems and accept complete responsibility. Trust me your client will be able to tell when you are faking the concern so you must truly believe what you are saying.
Offer to make it right. Do what is necessary to alleviate the problem and ask the all important question, what can I do to make you feel good about this? Can I fix the problem?
If the answer is no, accept the fact that trust has been irreparably damaged and don’t blame the client for their feelings. Accept their decision with gracefully and quickly offer the promised refund.
If appropriate, you might ask the client to tell you what they might have done differently so that this problem would not be an issue for future clients. Again your attitude is so important here. They will feel your intention so if you can’t do this without tying to transfer blame to the client skip this step because you will do more harm than good.
Follow through immediately and process the refund ASAP If you follow all the steps outlined above there is a very good chance that the client will continue to feel good about you and your products or services and they still might refer others to you in the future. Later they might actually acknowledge that the reason this did not work out was really no one’s fault but only because the timing was off for both of you.
Social Media has given everyone an equal voice in the market and it has made our huge world small again. Word does get around at the speed of light so how you respond to complaints is more important than ever.
Totally FREE Website content
Social Media Marketing is built on the foundation of first creating a relationship with people and then transitioning those people into clients after they learn to know like and trust you. If problems arise it is very important to remember that the relationship must always come first or the customer will feel duped.
When someone becomes upset about a product or service you provided and they call you to discuss the problem you have 2 choices. You can honor your refund policy with grace, dignity and respect and thus maintain the relationship between you and your customer or you can make the customer squirm and feel like they have done something wrong because they are dissatisfied and then honor the refund policy.
It is amazing to me that anyone would pick the second choice when they are only shooting themselves in the foot but after interviewing many people I have found out it happens all the time. Why would you try to make them feel like a failure? Everyone HATES to feel like a failure and once they do they NEVER want to put in that position again so that means they won’t ever be calling you again.
Now you might say good riddance if you feel like they were unreasonable but the fact of the matter is, you have a lot more to lose than one client. You have all their friends and family to lose as well and remember because of the Internet they have a lot more friends than they used to. Potentially thousands on Facebook and Twitter.
These are my recommendations for handling these sticky situations with grace and integrity. Maybe when it happens to you, you will be able to turn this potentially difficult situation into a positive one for your company.
Respond as quickly as humanly possible to any complaints. Sometimes that’s all that it takes to prevent the need for a refund. Even if you feel like you have provided the best possibly service maybe your systems failed for this client. Always assume they are right.
Do what you say you will do – If you promise to be available for a call BE AVAILABLE, if you make an appointment to talk KEEP THE APPOINTMENT. In other words treat the client with the same respect that you would like to receive.
Apologize for the problems and accept complete responsibility. Trust me your client will be able to tell when you are faking the concern so you must truly believe what you are saying.
Offer to make it right. Do what is necessary to alleviate the problem and ask the all important question, what can I do to make you feel good about this? Can I fix the problem?
If the answer is no, accept the fact that trust has been irreparably damaged and don’t blame the client for their feelings. Accept their decision with gracefully and quickly offer the promised refund.
If appropriate, you might ask the client to tell you what they might have done differently so that this problem would not be an issue for future clients. Again your attitude is so important here. They will feel your intention so if you can’t do this without tying to transfer blame to the client skip this step because you will do more harm than good.
Follow through immediately and process the refund ASAP If you follow all the steps outlined above there is a very good chance that the client will continue to feel good about you and your products or services and they still might refer others to you in the future. Later they might actually acknowledge that the reason this did not work out was really no one’s fault but only because the timing was off for both of you.
Social Media has given everyone an equal voice in the market and it has made our huge world small again. Word does get around at the speed of light so how you respond to complaints is more important than ever.
Totally FREE Website content
Social Media Marketing Tips For Your Business!
Vijay K Shetty asked:
Social media sites allow you to share your text, images, videos and connect with friends, family members and business partners. Some are here for socialising while others create profiles to have business. Role of SEO is important in promoting web sites in these social media marketing sites. They provide valuable internet marketing and networking resources for your business. It is no longer just a platform for socialising with friends or family. It is serious business!
You may create your profile in linkedin, Facebook, orkut, twitter, my space etc which are portals with high traffic. They have thousands of visitors every second. Hence, make use of your Leeds seo marketing strategy to bring a lot of revenue to your business. You can promote your sites here, by having valuable information posted with your company’s url. When you have some viral content posted, there is a greater chance of it getting retweeted by your followers who may find it interesting. Viral content is also liked by Google and will be soon indexed and bring in lot of traffic to your portal.
Sites like twitter and Facebook have an ability to reach more consumers globally. You can reach global audience and make use of local dialect of that region. It has features for multiple language too, specially twitter. If you have some thing new to announce such as offers or discounts on products, launching of a new brand or chain of products, you will soon promote them in these high traffic web sites. Your wiseness lies in making use of weblogs, wikis, podcasts, internet forums, social bookmarking and blogs besides using social media sites.
Williger.com
Social media sites allow you to share your text, images, videos and connect with friends, family members and business partners. Some are here for socialising while others create profiles to have business. Role of SEO is important in promoting web sites in these social media marketing sites. They provide valuable internet marketing and networking resources for your business. It is no longer just a platform for socialising with friends or family. It is serious business!
You may create your profile in linkedin, Facebook, orkut, twitter, my space etc which are portals with high traffic. They have thousands of visitors every second. Hence, make use of your Leeds seo marketing strategy to bring a lot of revenue to your business. You can promote your sites here, by having valuable information posted with your company’s url. When you have some viral content posted, there is a greater chance of it getting retweeted by your followers who may find it interesting. Viral content is also liked by Google and will be soon indexed and bring in lot of traffic to your portal.
Sites like twitter and Facebook have an ability to reach more consumers globally. You can reach global audience and make use of local dialect of that region. It has features for multiple language too, specially twitter. If you have some thing new to announce such as offers or discounts on products, launching of a new brand or chain of products, you will soon promote them in these high traffic web sites. Your wiseness lies in making use of weblogs, wikis, podcasts, internet forums, social bookmarking and blogs besides using social media sites.
Williger.com