Social Media 201
Posts Tagged ‘Media Marketing’
Social Media Marketing – Why You Must Start Now
Jeff Alderson asked:
When you take the right steps to promote your website through basic social media channels, you’re tapping into a rather powerful force that can earn you links and tons of traffic. This practice is known in the online world more formally as social media marketing.
The truth about social media marketing is that there simply isn’t a better method for producing large numbers of hits without spending money – or at least a lot of it. It doesn’t matter whether you sell products or services or just create content and enjoy some ad revenue, social media marking is a very viable method that will make a site flourish over time if it’s used correctly.
People that ignore the importance of social media marketing tend to come in three types – people who know nothing about the vehicle, people who don’t know how to use it and those who think there is no value in its use. The benefits of viral marketing, however, can disprove the latter class of people rather quickly.
The simple truth is that creating link baits and coming up with methods to gain popularity on social media sites can deliver big benefits, including:
* Traffic. These sites tend to improve both primary and secondary traffic. Primary involves the traffic that comes directly from a social media marketing site. Secondary traffic comes from referrals that other web sites create when they link to you after finding your content on social bookmarking sites.
* Quality links. When your content becomes popular on a site like Reddit, you will gain a ton of incoming links. Some might be relevant and some not. If your content is particularly good, you can count on a number of links that are relevant and high in quality. This, of course, results without having to buy any links, which can be fairly expensive!
So, what exactly does this all mean to your website in particular? Let’s take a look:
* Links matter. If your website obtains a large amount of permanent, natural links from trusted sites, your site develops authority. This means search engines will trust it. Should you take the time to set up linkbait and site structure well, you will start ranking and gaining visitors. Even a brand new site can gain links if a social media marketing site’s populace thinks an article or submission is worthwhile.
* Secondary traffic will increase. This happens when other sites link to yours because of your placement on the social bookmarking site. Secondary traffic can actually be more valuable because it tends to be more targeted. The social media marketing site is nothing more than a platform to get your voice heard. People that are interested in what you have to say will return and they will recommend your site in the process.
So, should you really fuss with social media marketing when there are other options like link exchanges, advertising and so on? Absolutely! Here’s why:
* Natural links. Go this route and your site will obtain natural links and tons of exposure. This is different from paid advertising in that it relies on word of mouth and genuine recommendations.
* You can strategize. The fact is social marketing can offer a lot of traffic on top of what the search engines provide. While it’s hard to control search engine traffic, you can control social traffic by strategizing.
* You can’t beat the price. Social media costs can be incredibly low. In fact, time is often the only investment.
* It doesn’t hurt other efforts. This kind of marketing is very community based. It will not interfere with other traffic generating efforts. In fact, it can complement other campaigns well.
While social media marketing will not earn you money directly, it can have incredible spin off effects. To be successful, your site needs followers. This type of marketing can help you increase your core base. Social media marketing efforts will drive traffic to your site, giving you the ability to grow loyalty, repeat visits and revenue.
This form of marketing is very valuable to bloggers, too. It provides a time-saving, effective means for generating traffic that doesn’t involve a ton of work. Focus in on excellent posts and push them through these services. This will save you from the effort involved in posting on a ton of other blogs or writing guest posts. Make social media marketing the lynchpin of your strategy and it will pay off.
Social media marketing can have incredible effects on any website. If you create valuable content and promote it wisely, you will have success. Social media marketing also works as well for those who sell products and services as it does content providers. It pays off greatly, so don’t delay!
social media marketing
When you take the right steps to promote your website through basic social media channels, you’re tapping into a rather powerful force that can earn you links and tons of traffic. This practice is known in the online world more formally as social media marketing.
The truth about social media marketing is that there simply isn’t a better method for producing large numbers of hits without spending money – or at least a lot of it. It doesn’t matter whether you sell products or services or just create content and enjoy some ad revenue, social media marking is a very viable method that will make a site flourish over time if it’s used correctly.
People that ignore the importance of social media marketing tend to come in three types – people who know nothing about the vehicle, people who don’t know how to use it and those who think there is no value in its use. The benefits of viral marketing, however, can disprove the latter class of people rather quickly.
The simple truth is that creating link baits and coming up with methods to gain popularity on social media sites can deliver big benefits, including:
* Traffic. These sites tend to improve both primary and secondary traffic. Primary involves the traffic that comes directly from a social media marketing site. Secondary traffic comes from referrals that other web sites create when they link to you after finding your content on social bookmarking sites.
* Quality links. When your content becomes popular on a site like Reddit, you will gain a ton of incoming links. Some might be relevant and some not. If your content is particularly good, you can count on a number of links that are relevant and high in quality. This, of course, results without having to buy any links, which can be fairly expensive!
So, what exactly does this all mean to your website in particular? Let’s take a look:
* Links matter. If your website obtains a large amount of permanent, natural links from trusted sites, your site develops authority. This means search engines will trust it. Should you take the time to set up linkbait and site structure well, you will start ranking and gaining visitors. Even a brand new site can gain links if a social media marketing site’s populace thinks an article or submission is worthwhile.
* Secondary traffic will increase. This happens when other sites link to yours because of your placement on the social bookmarking site. Secondary traffic can actually be more valuable because it tends to be more targeted. The social media marketing site is nothing more than a platform to get your voice heard. People that are interested in what you have to say will return and they will recommend your site in the process.
So, should you really fuss with social media marketing when there are other options like link exchanges, advertising and so on? Absolutely! Here’s why:
* Natural links. Go this route and your site will obtain natural links and tons of exposure. This is different from paid advertising in that it relies on word of mouth and genuine recommendations.
* You can strategize. The fact is social marketing can offer a lot of traffic on top of what the search engines provide. While it’s hard to control search engine traffic, you can control social traffic by strategizing.
* You can’t beat the price. Social media costs can be incredibly low. In fact, time is often the only investment.
* It doesn’t hurt other efforts. This kind of marketing is very community based. It will not interfere with other traffic generating efforts. In fact, it can complement other campaigns well.
While social media marketing will not earn you money directly, it can have incredible spin off effects. To be successful, your site needs followers. This type of marketing can help you increase your core base. Social media marketing efforts will drive traffic to your site, giving you the ability to grow loyalty, repeat visits and revenue.
This form of marketing is very valuable to bloggers, too. It provides a time-saving, effective means for generating traffic that doesn’t involve a ton of work. Focus in on excellent posts and push them through these services. This will save you from the effort involved in posting on a ton of other blogs or writing guest posts. Make social media marketing the lynchpin of your strategy and it will pay off.
Social media marketing can have incredible effects on any website. If you create valuable content and promote it wisely, you will have success. Social media marketing also works as well for those who sell products and services as it does content providers. It pays off greatly, so don’t delay!
social media marketing
The 5 Steps of Social Media Marketing
Maurice Ramirez asked:
Entrepreneurs are using the newest internet trend, professional social networks. Services like LinkedIn, Konnects, Ecademy, Plaxo and even Facebook provide professionals the opportunity to meet and collaborate with colleagues worldwide. These professionals fall into two distinct groups who utilize social networks:
Those for whom the emphasis is on the word “network” Those for whom the emphasis is on the word “social”
Those who emphasize the word “network” seek to promote and expand their business. Those who emphasize the word “social” seek to promote and expand their Christmas card list. Social Media Marketing is the systematic approach to using social networks and other “Web 2.0″ and “Web 3.0″ technologies as a part of an all inclusive marketing plan.
“Begin with the End in Mind”
Steven Covey’s 5th7 Habits of Highly Effective People) is one of the truisms of planning regardless of the purpose of the plan. The rapidity with which the field of Social Media Marketing is changing, new sites debuting, new functions and innovations make any treatise listing specific services obsolete before it can even be printed. However, when the social networks are viewed as tools the emphasis shifts from recommending specific sites to defining goals.
Step One: Define the goals then matching the tool to the purpose.
Goals vary from business to business and professional to professional, but the identification of goals is key to determining what characteristics are needed in a social network. Further, once a social media marketing program begins to meet with success, a deluge of invitations to other networks will begin to arrive. A prioritized list of goals will ensure that the social media marketing plan does not suffer “mission creep” by pursuing unrelated social networking opportunities.
Boundaries, Budgets & Bull’s-Eyes
The rule of cellular operations is that leadership sets the boundaries and budgets and allows the team charged with achieving the goal to “hit the Bull’s-Eye” on their own by any means that respects the boundaries and budgets sets. This form of leadership is used in all manner of situations that require high achievement in a rapidly changing environment. Special Forces teams, SWAT teams, corporate crisis teams, even medical resuscitation teams and Emergency Medical Services operate in this micromanagement-free manner.
Step Two: Set boundaries and budgets that govern the efforts expended in social networking while allowing the social networker “hit the Bull’s-Eye.”
Most professional social networks offer a free and one or more “premium” memberships. In most or all of those with “premium” memberships, it is possible to “earn” free premium upgrades by recruiting new members to the network platform. With all these incentives, it is only necessary to spend money on professional social network membership if a specific paid premium membership function or service is needed to achieve the goals set in step 1. This does not however mean that social networking is free. Most successful business social networkers agree that success requires a minimum of 40 hours per month spent building the network and communicating with network members and online contacts. The biggest area of budget bloat is time spent networking online.
Be very critical of the time spent on social media marketing. Time has a definite value in real dollars and time spent on social media marketing must provide a real and measurable return on investment. It is all too easy to spend endless hours enjoying the many “features” of social networking sites. Whether answering posted questions and earning the tag “Expert” or racking up endorsements and testimonials, every minute spent online must have a purpose, must contribute to achieving the goals and must provide a return.
Create a Cult of Personality
Once the goals, budgets and boundaries are set, it is time to begin networking. Whether online or in person, the most important tool of the social networker is dialogue. Online networking must include direct and individual communications with every member of the network. This is the process that separates those using social networks to expand their business and those seeking only to expand their Christmas list.
Every time a new member joins the network, that new contact must receive a personalized email welcoming them to the network. This mandates that the new contact’s network profile be read and the contact’s interests made the focus of the email. The process of customizing the welcome to the new contact has a side benefit to the business because it forces the business to define its relevance to an ever expanding and ever deepening market demographic described by the social network developed online.
Step Three: Communicate and connect, don’t just collect.
The object of the entire social media marketing effort is to build a network with a personal bond and the ability to refer paying customers or become paying customers themselves. This means the network members must become raving fans even before they make a buy or refer decision. Those who have been networking in real life for years know this is much harder than turning a satisfied customer into a raving fan. Unlike in person networking, online networking limits the level of interpersonal exchange and thus “likability.” A social network makes the transition to raving fans because of the personality of the network leader. Use the regular communication with network members as a “personality conduit.”
It’s Called the “Web” for a Reason
The highest accolade for a business person using social networks as a professional tool is to become a “meta-leader.” Based on concepts taken from disaster healthcare and emergency management, the “meta-leader” is a bridge for communications across industries and a role modeling leader within their own business. In social networks, whether professional or personal, this is a truly pivotal role because as a “network node” the meta-leader is the point at which multiple individual networks begin to overlap. The meta-leader is the connection and the conduit for all these networks and even across social networking websites.
Step Four: Attract Like Minded People, Then Lead Them
The key to becoming a meta-leader in a market niche is to become a gathering point for other online professionals and their respective networks. All the professional social networking websites have the ability to create clubs, or groups, or collectives. By volunteering to create and manage such a group the meta-leader becomes the point of convergence for everyone interested in the topic.
Time to Get Real
Once the goals are set, the network built and the like minds have gathered, it is time to expand into the non-virtual world. The popular term for a social networking group meeting outside of cyberspace is “In Real Life” or simply “Live.” Virtually all local chapters of online professional social networks have a “Live” meeting. This is where meta-leadership changes a list of network members into life long business relationships.
Step Five: Make it Real in Real Life
Depending on the local culture and networking traditions as well as the subculture of the online network, a traditional “dinner and drinks” networking event may be in order, but a “picnic in the park” or a “burgers and baseball” format may be more appropriate. The key is not the surroundings, but the opportunity for people who have built an online, but nonetheless real relationship to put a handshake, or a hug, to the profile and prose.
Online professional social networks and social media marketing are the newest tool in the entrepreneur’s business success kit. Properly used, it promises business expansion and profit growth.
Country Wine
Entrepreneurs are using the newest internet trend, professional social networks. Services like LinkedIn, Konnects, Ecademy, Plaxo and even Facebook provide professionals the opportunity to meet and collaborate with colleagues worldwide. These professionals fall into two distinct groups who utilize social networks:
Those for whom the emphasis is on the word “network” Those for whom the emphasis is on the word “social”
Those who emphasize the word “network” seek to promote and expand their business. Those who emphasize the word “social” seek to promote and expand their Christmas card list. Social Media Marketing is the systematic approach to using social networks and other “Web 2.0″ and “Web 3.0″ technologies as a part of an all inclusive marketing plan.
“Begin with the End in Mind”
Steven Covey’s 5th7 Habits of Highly Effective People) is one of the truisms of planning regardless of the purpose of the plan. The rapidity with which the field of Social Media Marketing is changing, new sites debuting, new functions and innovations make any treatise listing specific services obsolete before it can even be printed. However, when the social networks are viewed as tools the emphasis shifts from recommending specific sites to defining goals.
Step One: Define the goals then matching the tool to the purpose.
Goals vary from business to business and professional to professional, but the identification of goals is key to determining what characteristics are needed in a social network. Further, once a social media marketing program begins to meet with success, a deluge of invitations to other networks will begin to arrive. A prioritized list of goals will ensure that the social media marketing plan does not suffer “mission creep” by pursuing unrelated social networking opportunities.
Boundaries, Budgets & Bull’s-Eyes
The rule of cellular operations is that leadership sets the boundaries and budgets and allows the team charged with achieving the goal to “hit the Bull’s-Eye” on their own by any means that respects the boundaries and budgets sets. This form of leadership is used in all manner of situations that require high achievement in a rapidly changing environment. Special Forces teams, SWAT teams, corporate crisis teams, even medical resuscitation teams and Emergency Medical Services operate in this micromanagement-free manner.
Step Two: Set boundaries and budgets that govern the efforts expended in social networking while allowing the social networker “hit the Bull’s-Eye.”
Most professional social networks offer a free and one or more “premium” memberships. In most or all of those with “premium” memberships, it is possible to “earn” free premium upgrades by recruiting new members to the network platform. With all these incentives, it is only necessary to spend money on professional social network membership if a specific paid premium membership function or service is needed to achieve the goals set in step 1. This does not however mean that social networking is free. Most successful business social networkers agree that success requires a minimum of 40 hours per month spent building the network and communicating with network members and online contacts. The biggest area of budget bloat is time spent networking online.
Be very critical of the time spent on social media marketing. Time has a definite value in real dollars and time spent on social media marketing must provide a real and measurable return on investment. It is all too easy to spend endless hours enjoying the many “features” of social networking sites. Whether answering posted questions and earning the tag “Expert” or racking up endorsements and testimonials, every minute spent online must have a purpose, must contribute to achieving the goals and must provide a return.
Create a Cult of Personality
Once the goals, budgets and boundaries are set, it is time to begin networking. Whether online or in person, the most important tool of the social networker is dialogue. Online networking must include direct and individual communications with every member of the network. This is the process that separates those using social networks to expand their business and those seeking only to expand their Christmas list.
Every time a new member joins the network, that new contact must receive a personalized email welcoming them to the network. This mandates that the new contact’s network profile be read and the contact’s interests made the focus of the email. The process of customizing the welcome to the new contact has a side benefit to the business because it forces the business to define its relevance to an ever expanding and ever deepening market demographic described by the social network developed online.
Step Three: Communicate and connect, don’t just collect.
The object of the entire social media marketing effort is to build a network with a personal bond and the ability to refer paying customers or become paying customers themselves. This means the network members must become raving fans even before they make a buy or refer decision. Those who have been networking in real life for years know this is much harder than turning a satisfied customer into a raving fan. Unlike in person networking, online networking limits the level of interpersonal exchange and thus “likability.” A social network makes the transition to raving fans because of the personality of the network leader. Use the regular communication with network members as a “personality conduit.”
It’s Called the “Web” for a Reason
The highest accolade for a business person using social networks as a professional tool is to become a “meta-leader.” Based on concepts taken from disaster healthcare and emergency management, the “meta-leader” is a bridge for communications across industries and a role modeling leader within their own business. In social networks, whether professional or personal, this is a truly pivotal role because as a “network node” the meta-leader is the point at which multiple individual networks begin to overlap. The meta-leader is the connection and the conduit for all these networks and even across social networking websites.
Step Four: Attract Like Minded People, Then Lead Them
The key to becoming a meta-leader in a market niche is to become a gathering point for other online professionals and their respective networks. All the professional social networking websites have the ability to create clubs, or groups, or collectives. By volunteering to create and manage such a group the meta-leader becomes the point of convergence for everyone interested in the topic.
Time to Get Real
Once the goals are set, the network built and the like minds have gathered, it is time to expand into the non-virtual world. The popular term for a social networking group meeting outside of cyberspace is “In Real Life” or simply “Live.” Virtually all local chapters of online professional social networks have a “Live” meeting. This is where meta-leadership changes a list of network members into life long business relationships.
Step Five: Make it Real in Real Life
Depending on the local culture and networking traditions as well as the subculture of the online network, a traditional “dinner and drinks” networking event may be in order, but a “picnic in the park” or a “burgers and baseball” format may be more appropriate. The key is not the surroundings, but the opportunity for people who have built an online, but nonetheless real relationship to put a handshake, or a hug, to the profile and prose.
Online professional social networks and social media marketing are the newest tool in the entrepreneur’s business success kit. Properly used, it promises business expansion and profit growth.
Country Wine
Social Media Marketing Tips – Video Submissions
R. Scott Hall asked:
It’s hard to believe that YouTube is only three-years-old. In such a short amount of time videos have changed the way we market products and communicate with friends and family. If you look at Google Trends you’ll see that as many people search for videos as they do shopping and news. So if you are an internet marketer, then, for social media marketing tips purposes, you absolutely have to include videos in your mix.
YouTube caters to a younger audience (18-24). Half have an income of $60K or more and half have attended college or grad school.
Metacafe is the second largest video site in the US. It focuses on creative videos from emerging talent and also established Hollywood performers. It gets 27 million unique visitors each month and attracts a heavily male audience with an average age range of 25-34.
Vids.Myspace.com has 10 million monthly unique visitors and is slanted more to females (57%).
Video.MSN.com reaches an older audience – more than half are over the age of 45. It gets 2.7 million unique visitors per month.
Google Video attracts a slightly younger audience than YouTube and the audience is mostly white (71%) and male (53%).
Dailymotion is set up for larger videos: 150 MB, compared to YouTube’s 100 MB and has a video limit of 20 minutes compared to YouTube’s 10 minutes. It appeals to a male audience (60%).
If you’re not sure which video sites to use, there are video uploaders that will upload your videos to all the main video sites. Look for software or
membership plans that have testimonials and customer support. All you do is create the video and the uploading service will take care of the rest for you. Each video site has different requirements for tagging and descriptions and file size so it will save you a ton of time if you use a service like this.
If the thought of making a video intimidates you, remember that you don’t have to appear in the video. You can place an ad in Craigslist or look on elance to hire someone else to appear in it. Or you can do a Camtasia or PowerPoint type video that is a slide show of screen shots.
No matter what type of product you sell or what type of market you are in, video will work for you. Please feel free to let us know how videos have worked for you.
Homemade Spirits – Learning To Make Alcohol
It’s hard to believe that YouTube is only three-years-old. In such a short amount of time videos have changed the way we market products and communicate with friends and family. If you look at Google Trends you’ll see that as many people search for videos as they do shopping and news. So if you are an internet marketer, then, for social media marketing tips purposes, you absolutely have to include videos in your mix.
YouTube caters to a younger audience (18-24). Half have an income of $60K or more and half have attended college or grad school.
Metacafe is the second largest video site in the US. It focuses on creative videos from emerging talent and also established Hollywood performers. It gets 27 million unique visitors each month and attracts a heavily male audience with an average age range of 25-34.
Vids.Myspace.com has 10 million monthly unique visitors and is slanted more to females (57%).
Video.MSN.com reaches an older audience – more than half are over the age of 45. It gets 2.7 million unique visitors per month.
Google Video attracts a slightly younger audience than YouTube and the audience is mostly white (71%) and male (53%).
Dailymotion is set up for larger videos: 150 MB, compared to YouTube’s 100 MB and has a video limit of 20 minutes compared to YouTube’s 10 minutes. It appeals to a male audience (60%).
If you’re not sure which video sites to use, there are video uploaders that will upload your videos to all the main video sites. Look for software or
membership plans that have testimonials and customer support. All you do is create the video and the uploading service will take care of the rest for you. Each video site has different requirements for tagging and descriptions and file size so it will save you a ton of time if you use a service like this.
If the thought of making a video intimidates you, remember that you don’t have to appear in the video. You can place an ad in Craigslist or look on elance to hire someone else to appear in it. Or you can do a Camtasia or PowerPoint type video that is a slide show of screen shots.
No matter what type of product you sell or what type of market you are in, video will work for you. Please feel free to let us know how videos have worked for you.
Homemade Spirits – Learning To Make Alcohol
Google Gadgets & OpenSocial – A Social Media Marketing Toolset
Frank Stoczko asked:
If you have several different social media sites, such as MySpace, Imeem, Friendster, etc., the trick is to get them to interact with one another. It is difficult sometimes to keep up with friends who may be on different sites. Or rather, it was difficult until Google Gadgets and Open Social started their own social media marketing toolset.
Open Social is one of the most exciting things to happen to Google in a long time. This will allow you to build applications that will link many different websites to one API and will also allow the system to host other social applications as well. You need to have a bit of JavaScript knowledge and HTML, but Google provides you the tutorials to do this in their Open Social guide online.
In addition to Open Social, you can also use Google Gadgets to keep your marketing linked to your social networking sites. Google Gadgets can enable you to build a social application very inexpensively. If you are looking for a way to use social media as a marketing tool, Open Social and Google Gadgets are just the thing to help you achieve success.
Google Gadgets are bits of code that you can structure to your own website and use in links and signatures all over the internet. You can post links in many different places as your signature code. If your gadgets are created for your website, they will update as your website updates. One gadget can be put on all of your social networks to continually reflect changes in your website so that you do not have to do this by hand.
And by combining Google Gadgets with Open Social, you can use Social Marketing to its ultimate success. You can actually use one gadget that can virally spread across all of your different social networks through the Open Social application. This saves you time that can be spent taking care of business.
Combining Google Gadgets with Open Social, which has just become available to the public, is the best way to connect all of your social media sites together and keep them updated and connected to your website through a gadget.
Social media attracts billions of customers yearly. Years ago, the only social networking site was MySpace and a few others. Today, there are hundreds of different sites and more developing each day. Imagine being able to spread your marketing ideas across these different websites with one click of the mouse! Thanks to this new Google Technology, you can save a lot of time and reach a lot more potential customers on social sites by using Open Social. Adding Google Gadgets can keep it running without any more effort on your part.
If you want to promote your business or website on the internet through the effective means of social media, check out Open Social at Google and learn how to operate this user friendly program. This can be a vital source of marketing for your website.
Homemade Spirits – Learning To Make Alcohol
If you have several different social media sites, such as MySpace, Imeem, Friendster, etc., the trick is to get them to interact with one another. It is difficult sometimes to keep up with friends who may be on different sites. Or rather, it was difficult until Google Gadgets and Open Social started their own social media marketing toolset.
Open Social is one of the most exciting things to happen to Google in a long time. This will allow you to build applications that will link many different websites to one API and will also allow the system to host other social applications as well. You need to have a bit of JavaScript knowledge and HTML, but Google provides you the tutorials to do this in their Open Social guide online.
In addition to Open Social, you can also use Google Gadgets to keep your marketing linked to your social networking sites. Google Gadgets can enable you to build a social application very inexpensively. If you are looking for a way to use social media as a marketing tool, Open Social and Google Gadgets are just the thing to help you achieve success.
Google Gadgets are bits of code that you can structure to your own website and use in links and signatures all over the internet. You can post links in many different places as your signature code. If your gadgets are created for your website, they will update as your website updates. One gadget can be put on all of your social networks to continually reflect changes in your website so that you do not have to do this by hand.
And by combining Google Gadgets with Open Social, you can use Social Marketing to its ultimate success. You can actually use one gadget that can virally spread across all of your different social networks through the Open Social application. This saves you time that can be spent taking care of business.
Combining Google Gadgets with Open Social, which has just become available to the public, is the best way to connect all of your social media sites together and keep them updated and connected to your website through a gadget.
Social media attracts billions of customers yearly. Years ago, the only social networking site was MySpace and a few others. Today, there are hundreds of different sites and more developing each day. Imagine being able to spread your marketing ideas across these different websites with one click of the mouse! Thanks to this new Google Technology, you can save a lot of time and reach a lot more potential customers on social sites by using Open Social. Adding Google Gadgets can keep it running without any more effort on your part.
If you want to promote your business or website on the internet through the effective means of social media, check out Open Social at Google and learn how to operate this user friendly program. This can be a vital source of marketing for your website.
Homemade Spirits – Learning To Make Alcohol
How to Use Social Media Marketing and Video For Online Exposure
Dan Dimit asked:
One of my favorite ways to get free targeted traffic to my websites is through video marketing. It’s not how many views you get, it’s WHO is watching. This is how you rank well on the search engines and drive traffic to your website.
When adding your “description” to the video, implement these in the following order…
First, type in your capture page address (or whatever website you want them to go to)… http://www.whateversite.com (Your Own Domain or affiliate link recommended.) The http:// and then the www. is very important particularly on YouTube because it turns the domain into a clickable link.
Second, on the next line after your website address…your phone number (EEK! YES, this is a business. That means you may have to talk to someone that has a question..stop hiding behind your website!) and name. Then write a few paragraphs describing your video…it’s kinda like a mini-article. what is it about? What are you going to cover? What are you helping the viewer find out? What problem are you attempting to help them solve? Don’t make it about YOU, make it about solutions to THEIR problems.
Third, after your description… add your whole related keyword list… this can be as long as it needs to be, as long as it fits. This is a keyword list you might use if you were providing a business opportunity…
MLM, Network marketing, (Top Producers Names so you can piggy-back off their success and popularity), (Other Home Business Company Names), Home Based Business, Entrepreneurs, Multi Level Marketing, Internet Marketing, MLM Training, Saving money on taxes, debt elimination, (your competition’s company names), Your own name, of course. You ARE trying to become your own BRAND, right?)
I’ll will admit that the keyword technique is a bit lazy, but it still works fine. In the future, we’re sure that the algorithms will catch this and you’ll need to make the whole description all real content, which is better anyway. You will hear us preach about this a lot. You should always keep your real name as a tag/keyword(or if you have a normal name, like Eric Green, turn it into a brand-able name, like digitalgangster-there’s a plug for a great guy…love and respect DG). This is how you can establish yourself as a brand on the internet.
Plus, when you end up on the phone with a prospect (What?? Talk on the phone?? You act like this is a legitimate business with work involved!!-duh!) and they don’t seem to know for sure if you’re an expert in your field, tell them to type your name into the Google search engine and see what happens…your name pops up with all kinds of articles, blogposts and videos…don’t worry, it won’t all be from you, either. Other people will pick up your great content and use it for their blogs, etc. I find my videos and content in the craziest places – Korean, Arab, and Polish websites! The main point is that you will be associated with multitudes of sites in your niche market. That looks really good in the eyes of your prospect.
Now back to why you want your competition’s company names as your keywords as well. There are thousands and thousands of people looking online for what you provide, we guarantee it. They may or may not have heard of you yet…They may have heard of your competition before hearing of you. What does any smart consumer do when they’re not sure exactly what they want yet?
They GOOGLE IT!
Let’s have an example: Okay, let’s say you’re an affiliate for the The Free Traffic Formula (congrats! You’re in a good spot!), and we have some really famous competition, like “Traffic Secrets VII”, or “Best Dang Ol’ Traffic Drivin’ Program” (Neither are real and we don’t want to front off our expensive and inferior competition. You know who they are, anyway) You make a title for your video like: “Is Traffic Secrets really the best program for you?” Or how about this one-”Why is that ‘Best Dang ol’ Traffic Drivin’ Program’ so DANG OL’ EXPENSIVE? Are there alternatives?”
Of course, someone will look up one of those programs on Google…what will they find? MY video comparing the two (mine and their’s) side by side.
We’ve used this technique countless times and it is still one of our best sources of people calling us with buying questions. Get creative to make it work for you!
Williger.com
One of my favorite ways to get free targeted traffic to my websites is through video marketing. It’s not how many views you get, it’s WHO is watching. This is how you rank well on the search engines and drive traffic to your website.
When adding your “description” to the video, implement these in the following order…
First, type in your capture page address (or whatever website you want them to go to)… http://www.whateversite.com (Your Own Domain or affiliate link recommended.) The http:// and then the www. is very important particularly on YouTube because it turns the domain into a clickable link.
Second, on the next line after your website address…your phone number (EEK! YES, this is a business. That means you may have to talk to someone that has a question..stop hiding behind your website!) and name. Then write a few paragraphs describing your video…it’s kinda like a mini-article. what is it about? What are you going to cover? What are you helping the viewer find out? What problem are you attempting to help them solve? Don’t make it about YOU, make it about solutions to THEIR problems.
Third, after your description… add your whole related keyword list… this can be as long as it needs to be, as long as it fits. This is a keyword list you might use if you were providing a business opportunity…
MLM, Network marketing, (Top Producers Names so you can piggy-back off their success and popularity), (Other Home Business Company Names), Home Based Business, Entrepreneurs, Multi Level Marketing, Internet Marketing, MLM Training, Saving money on taxes, debt elimination, (your competition’s company names), Your own name, of course. You ARE trying to become your own BRAND, right?)
I’ll will admit that the keyword technique is a bit lazy, but it still works fine. In the future, we’re sure that the algorithms will catch this and you’ll need to make the whole description all real content, which is better anyway. You will hear us preach about this a lot. You should always keep your real name as a tag/keyword(or if you have a normal name, like Eric Green, turn it into a brand-able name, like digitalgangster-there’s a plug for a great guy…love and respect DG). This is how you can establish yourself as a brand on the internet.
Plus, when you end up on the phone with a prospect (What?? Talk on the phone?? You act like this is a legitimate business with work involved!!-duh!) and they don’t seem to know for sure if you’re an expert in your field, tell them to type your name into the Google search engine and see what happens…your name pops up with all kinds of articles, blogposts and videos…don’t worry, it won’t all be from you, either. Other people will pick up your great content and use it for their blogs, etc. I find my videos and content in the craziest places – Korean, Arab, and Polish websites! The main point is that you will be associated with multitudes of sites in your niche market. That looks really good in the eyes of your prospect.
Now back to why you want your competition’s company names as your keywords as well. There are thousands and thousands of people looking online for what you provide, we guarantee it. They may or may not have heard of you yet…They may have heard of your competition before hearing of you. What does any smart consumer do when they’re not sure exactly what they want yet?
They GOOGLE IT!
Let’s have an example: Okay, let’s say you’re an affiliate for the The Free Traffic Formula (congrats! You’re in a good spot!), and we have some really famous competition, like “Traffic Secrets VII”, or “Best Dang Ol’ Traffic Drivin’ Program” (Neither are real and we don’t want to front off our expensive and inferior competition. You know who they are, anyway) You make a title for your video like: “Is Traffic Secrets really the best program for you?” Or how about this one-”Why is that ‘Best Dang ol’ Traffic Drivin’ Program’ so DANG OL’ EXPENSIVE? Are there alternatives?”
Of course, someone will look up one of those programs on Google…what will they find? MY video comparing the two (mine and their’s) side by side.
We’ve used this technique countless times and it is still one of our best sources of people calling us with buying questions. Get creative to make it work for you!
Williger.com
Social Media Marketing = MLM 2.0
Todd Mintz asked:
For the first time in many years, I had the privilege (misfortune) to receive (be tormented by) a Multi-Level Marketing presentation (assault). There are many obvious reasons why I have a strong disdain for MLM…probably no different than anyone else
For the first time in many years, I had the privilege (misfortune) to receive (be tormented by) a Multi-Level Marketing presentation (assault). There are many obvious reasons why I have a strong disdain for MLM…probably no different than anyone else
Social Media Marketing – Why is Social Media Marketing the Rage? Why Do So Many Get it WRONG?
Allen D Jensen asked:
Social media marketing is, without question, the rage of the day in the world of online marketing. Why? Why so much ado over social media marketing? Why do SO many fail to use it properly? To a large extent, social media marketing is driven by the growing popularity of network marketing companies. Consider the concept most are taught for building a networking business. You’re told to make a list of friends and family to introduce to your opportunity.
Why friends and family? The idea is that these are people you already have a relationship with and, as a result, hopefully, they trust you. People do business with those whom they trust. Therefore, if they trust you and they have an interest in what you have to offer they are more likely to buy from you over someone else. There are, however, some problems with marketing to your personal circle of friends and family. First, it is an extremely limited market. Just because someone is your friend or a family member does NOT mean they have an interest in what you have to offer. Those who DO have an interest may be VERY few.
Social media marketing is a way to overcome the limiting aspect of marketing to friends and family. Through it you can effectively enlarge your circle of friends to a virtually UNlimited size. Additionally, you can easily find friends who DO have mutual interests with you, thus having an interest in what you have to offer. To benefit fully from social media marketing just think about how friendships are developed. Is it not by each one sharing with the other, sharing thoughts, ideas, experiences? Over time, the relationship becomes more solid and a certain level of mutual trust develops.
But HERE is where so many get it WRONG. Social media marketing is about making friends, building relationships, developing trust. It is NOT a medium for blatantly advertising your opportunity. Use it in the proper way and you will reap the rewards, a LARGE circle of friends with mutual interests. You can learn more about using social media and building a network marketing business here.
Beer Brewing 101
Social media marketing is, without question, the rage of the day in the world of online marketing. Why? Why so much ado over social media marketing? Why do SO many fail to use it properly? To a large extent, social media marketing is driven by the growing popularity of network marketing companies. Consider the concept most are taught for building a networking business. You’re told to make a list of friends and family to introduce to your opportunity.
Why friends and family? The idea is that these are people you already have a relationship with and, as a result, hopefully, they trust you. People do business with those whom they trust. Therefore, if they trust you and they have an interest in what you have to offer they are more likely to buy from you over someone else. There are, however, some problems with marketing to your personal circle of friends and family. First, it is an extremely limited market. Just because someone is your friend or a family member does NOT mean they have an interest in what you have to offer. Those who DO have an interest may be VERY few.
Social media marketing is a way to overcome the limiting aspect of marketing to friends and family. Through it you can effectively enlarge your circle of friends to a virtually UNlimited size. Additionally, you can easily find friends who DO have mutual interests with you, thus having an interest in what you have to offer. To benefit fully from social media marketing just think about how friendships are developed. Is it not by each one sharing with the other, sharing thoughts, ideas, experiences? Over time, the relationship becomes more solid and a certain level of mutual trust develops.
But HERE is where so many get it WRONG. Social media marketing is about making friends, building relationships, developing trust. It is NOT a medium for blatantly advertising your opportunity. Use it in the proper way and you will reap the rewards, a LARGE circle of friends with mutual interests. You can learn more about using social media and building a network marketing business here.
Beer Brewing 101
Promoting and Marketing Through Social Media
Rina S. Archer asked:
Social media marketing has become the new wave of advertising. Using social networking sites allows a business or individual to reach a worldwide audience. Clients, customers, fans etc. are available using social media sites that expand the reach of the marketing message that you want to present to the world. The advertising can be as simple as posting to the wall of another users account a comment with your ad or website attached as a link.
Social media marketing is available online in endless formats that bring the world to your fingertips. All you have to do to become a part of the newest social networking sites is open an account and start choosing your friends. The more friends you accept the larger your market for your message. Now you can start to post links to your friend’s walls that will take anyone who clicks on the link to your message.
Social media marketing opens many different opportunities for just about anyone with a message. It is a great benefit to businesses or individuals who are just starting out. Networking is not a new form of marketing but with the invention of the Internet and the social networking sites that are widely available it gives a budding business or individual a marketing edge that in the past was not accessible. Mainstream media marketing has discovered the power of the social networking sites and has hitched their wagon to them. Opportunity has come knocking at your door. Will you answer it?
Beer Brewing 101
Social media marketing has become the new wave of advertising. Using social networking sites allows a business or individual to reach a worldwide audience. Clients, customers, fans etc. are available using social media sites that expand the reach of the marketing message that you want to present to the world. The advertising can be as simple as posting to the wall of another users account a comment with your ad or website attached as a link.
Social media marketing is available online in endless formats that bring the world to your fingertips. All you have to do to become a part of the newest social networking sites is open an account and start choosing your friends. The more friends you accept the larger your market for your message. Now you can start to post links to your friend’s walls that will take anyone who clicks on the link to your message.
Social media marketing opens many different opportunities for just about anyone with a message. It is a great benefit to businesses or individuals who are just starting out. Networking is not a new form of marketing but with the invention of the Internet and the social networking sites that are widely available it gives a budding business or individual a marketing edge that in the past was not accessible. Mainstream media marketing has discovered the power of the social networking sites and has hitched their wagon to them. Opportunity has come knocking at your door. Will you answer it?
Beer Brewing 101
7 Social Media Marketing Tips
R. Scott Hall asked:
You know how important social media optimization is but, admittedly, it can be a daunting task trying to keep up with it all. So I thought I’d give you seven simple social media marketing tips you can do regularly to help build your social media network.
1. Contacts. Add 5 new contacts on Facebook or LinkedIn each week. This should take you less than an hour. Fortunately, Facebook and LinkedIn make this easy for you by recommending friends with similar interests. Or you can simply visit the pages of your other Facebook friends and find new friends there to invite. When you send an invitation, include a personal message, such as, “Hi, we are both friends with Jim Miller and have some similar interests and hope you will accept my invitation.”
2. Forum posting. Concentrate on one active forum in your niche and build up your profile and make 3-5 posts per week. Use the PM (Private Message) feature to communicate with other members behind the scenes. But don’t sell to them!
3. Prune your RSS Feeds. Go through your feed reader (Google Reader, Bloglines, etc.) and ruthlessly prune. You’ll find that you don’t read all the blogs you have subscribed to and you should eliminate this clutter so that you aren’t as distracted from your work. Make a list of the top 5 blogs in your niche and read those posts every day and leave at least one comment per week on those five blogs.
4. Yahoo Answers. This isn’t effective for all niches because Yahoo Answers readers tend to be young, but answer 5 Yahoo Answers questions per day in your niche, if appropriate. You’ll quickly notice that most of the people who answer questions aren’t very articulate or don’t provide quality information, so it will be easy for your answers to stand out and get selected as the best answer.
5. Digg away. Spend 15 minutes on Digg each day and try to befriend some of the top Diggers there. Instant message is the best way to keep in touch with them and they usually post that info on their profiles.
6. Focus, focus, focus. Just because there’s a lot of hype about a particular social media site doesn’t mean you should devote time to it. Focus only one the sites that will help you grow your business and don’t get caught up in drama and hype.
7. Be on alert. Check your Google Alerts for your name once a day. If someone has mentioned you in a blog or other website, go and leave a comment or respond in some way.
By following this tips, you should be able to use social media more efficiently and see your business grow as a result.
Beer Crafting
You know how important social media optimization is but, admittedly, it can be a daunting task trying to keep up with it all. So I thought I’d give you seven simple social media marketing tips you can do regularly to help build your social media network.
1. Contacts. Add 5 new contacts on Facebook or LinkedIn each week. This should take you less than an hour. Fortunately, Facebook and LinkedIn make this easy for you by recommending friends with similar interests. Or you can simply visit the pages of your other Facebook friends and find new friends there to invite. When you send an invitation, include a personal message, such as, “Hi, we are both friends with Jim Miller and have some similar interests and hope you will accept my invitation.”
2. Forum posting. Concentrate on one active forum in your niche and build up your profile and make 3-5 posts per week. Use the PM (Private Message) feature to communicate with other members behind the scenes. But don’t sell to them!
3. Prune your RSS Feeds. Go through your feed reader (Google Reader, Bloglines, etc.) and ruthlessly prune. You’ll find that you don’t read all the blogs you have subscribed to and you should eliminate this clutter so that you aren’t as distracted from your work. Make a list of the top 5 blogs in your niche and read those posts every day and leave at least one comment per week on those five blogs.
4. Yahoo Answers. This isn’t effective for all niches because Yahoo Answers readers tend to be young, but answer 5 Yahoo Answers questions per day in your niche, if appropriate. You’ll quickly notice that most of the people who answer questions aren’t very articulate or don’t provide quality information, so it will be easy for your answers to stand out and get selected as the best answer.
5. Digg away. Spend 15 minutes on Digg each day and try to befriend some of the top Diggers there. Instant message is the best way to keep in touch with them and they usually post that info on their profiles.
6. Focus, focus, focus. Just because there’s a lot of hype about a particular social media site doesn’t mean you should devote time to it. Focus only one the sites that will help you grow your business and don’t get caught up in drama and hype.
7. Be on alert. Check your Google Alerts for your name once a day. If someone has mentioned you in a blog or other website, go and leave a comment or respond in some way.
By following this tips, you should be able to use social media more efficiently and see your business grow as a result.
Beer Crafting
Social Media Marketing Success – Three Steps on How to Maximize Your Home Business Efforts
Doug Firebaugh asked:
Social Media.
Social Media Marketing.
THOSE 2 things has been written and talked about the last 2 years a LOT. But believe it or not, not a lot of small businesses or home businesses are using this powerful business and marketing “Zone” yet. Many people, because it is on the internet, shy away for it as if it were the plague.
“I am not a geek” people tell me. Well, we have “ungeeked the geek” for many small and home business owners, and made social media make sense to them
But there are exceptions.
I was talking with a business owner the other day and she made the comment, “I don’t go to those kind of sites. I don’t have time to do that as my business is struggling and I need to go and find more customers.”
That says it all.
That shows a total lack of understanding of what social media/web 2.0 is really about, and what it can do for the average small business and home business -even on a local basis. If people really “got it” about social media marketing, they would be running to the social media zone and staying there.
There is a lot of talk that it is not “proven” as it is too new and the jury is still out on it being a viable marketing process.
I totally disagree. The social media marketer is paving a path for those to follow through a jungle that has never been explored, nor walked. People like proof. People like results. But it is the social media marketer that will create the way that will birth new millionaires with business folks who do “get” the Web 2.0 world. It is not that hard to understand either.
If you can send an email, you can “do” social media marketing. You can master twitter, facebook, myspace, blogs, wikis, podcasts, article marketing, and all the other parts of the new media, if you can send an email. Yes, there is a learning curve, and yes, it does take a little effort-but what doesn’t? We have expanded our business tremendously with social media tactics, and everyday, we wake up with dozens of new leads for our training and consulting business in our email box. How would you like to have that happen to you?
You can. You can tap into an endless pool of leads that will just keep increasing, if you decide to jump into the Social Media zone. And we will be glad to teach you how to maximize for maximum Success with your Social Media efforts.
All you need to do is make a decision that you will take the time and study and learn social media a little at a time, and learn the culture, and the processes of each website.
Here are 7 websites that you must register with to get started in social media if you have a small or home business. Each have “help” tutorials or videos about how to use them properly, and also there is a LOT of information on the web as well on “how to”:
1) facebook.com
2) twitter.com
3) stumbleupon.com
4) digg.com
5) youtube.com
And then do three things after learning how the site works:
1) CONNECT.
2) COMFORTABLE.
3) CONSTRUCT.
1) CONNECT.
The main thing you need to do is connect with people on these sites, and become a friend with them. Most of these sites have a process to befriend folks. Follow their process. Sound easy enough? But there is a type of friend that we teach that you must become. An “Addition Friend.” This is simply a friend that ADDS to people’s lives, not takes.
On the social media scene, most people are looking to Add, Enhance, Increase, and Enlarge a part of their life. YOU must help them do that with connecting with them and showing them new information about what you do, and how what you do can help them and change them for the better. It MUST not ever be a sales pitch, but simply information that will impact them enough that they may want to connect with you further about that in their life.
If you are a real estate agent, give them info on the 5 Biggest mistakes made while buying a home. If you are a CPA, give them some info on the 3 biggest mistakes made on tax returns. If you are in skin care, give them the 7 best ways to keep your skin healthy. You get the idea. You can find this type of information all over the web. Just send them the web address (url) to the article or blog post with a short note saying you thought of them when you ran across this.
We call it “Connection Marketing” and it WORKS when you allow it to.
CONNECT with the person –> CONNECT with their goals –> then CONNECT them to valuable information that will help them achieve them. Then most of the people Will then connect with your interests and be willing to help you with yours.
2) COMFORTABLE.
You must get the people on the social media sites COMFORTABLE with you.
How?
Talk about them, and how you can help them reach their goals and dreams- either with what you do, or with what you know. We call it “Comfortable Conversation(TM).” You must hold online “conversations” with people and get them comfortable with you, and comfortable with staying connected with you. You do this by talking about what THEY are interested in, and then you PROVE to them you are serious about adding value to their life.
It is ALL about Value in the social media arena. People expect Value in your messages and communication, and if you give them things that will help them in their endeavors, (blog posts on their industry, articles on doing what they do better, etc,) they will get very comfortable with you, and even helping you with YOUR endeavors. They will be moving towards you quickly if you practice that focus in your social media efforts.
3) CONSTRUCT.
Simply, in Social media Marketing, you must Construct a bridge between you and the person that eventually leads OFFLINE and onto the telephone.
THAT is the secret to Success in social media marketing. We call it the “TIO Factor.” Take It Offline and let the personalization begin.
You have connected with the person- in person-at least in voice.
You have gotten them comfortable with you by your interest in helping them achieve their goals.
Now you must construct a path that allows you to say, “What is your contact number? I would love to chat with you for real over the phone.” Then just do that. It may take a few days or a couple of weeks. But if you could pick up 10 new customers with this conversation would it be worth it?
Of course it would be. And how would you do that?
Ahhh–That is another article on Social Media Marketing Success.
blessings…doug
social media marketing
Social Media.
Social Media Marketing.
THOSE 2 things has been written and talked about the last 2 years a LOT. But believe it or not, not a lot of small businesses or home businesses are using this powerful business and marketing “Zone” yet. Many people, because it is on the internet, shy away for it as if it were the plague.
“I am not a geek” people tell me. Well, we have “ungeeked the geek” for many small and home business owners, and made social media make sense to them
But there are exceptions.
I was talking with a business owner the other day and she made the comment, “I don’t go to those kind of sites. I don’t have time to do that as my business is struggling and I need to go and find more customers.”
That says it all.
That shows a total lack of understanding of what social media/web 2.0 is really about, and what it can do for the average small business and home business -even on a local basis. If people really “got it” about social media marketing, they would be running to the social media zone and staying there.
There is a lot of talk that it is not “proven” as it is too new and the jury is still out on it being a viable marketing process.
I totally disagree. The social media marketer is paving a path for those to follow through a jungle that has never been explored, nor walked. People like proof. People like results. But it is the social media marketer that will create the way that will birth new millionaires with business folks who do “get” the Web 2.0 world. It is not that hard to understand either.
If you can send an email, you can “do” social media marketing. You can master twitter, facebook, myspace, blogs, wikis, podcasts, article marketing, and all the other parts of the new media, if you can send an email. Yes, there is a learning curve, and yes, it does take a little effort-but what doesn’t? We have expanded our business tremendously with social media tactics, and everyday, we wake up with dozens of new leads for our training and consulting business in our email box. How would you like to have that happen to you?
You can. You can tap into an endless pool of leads that will just keep increasing, if you decide to jump into the Social Media zone. And we will be glad to teach you how to maximize for maximum Success with your Social Media efforts.
All you need to do is make a decision that you will take the time and study and learn social media a little at a time, and learn the culture, and the processes of each website.
Here are 7 websites that you must register with to get started in social media if you have a small or home business. Each have “help” tutorials or videos about how to use them properly, and also there is a LOT of information on the web as well on “how to”:
1) facebook.com
2) twitter.com
3) stumbleupon.com
4) digg.com
5) youtube.com
And then do three things after learning how the site works:
1) CONNECT.
2) COMFORTABLE.
3) CONSTRUCT.
1) CONNECT.
The main thing you need to do is connect with people on these sites, and become a friend with them. Most of these sites have a process to befriend folks. Follow their process. Sound easy enough? But there is a type of friend that we teach that you must become. An “Addition Friend.” This is simply a friend that ADDS to people’s lives, not takes.
On the social media scene, most people are looking to Add, Enhance, Increase, and Enlarge a part of their life. YOU must help them do that with connecting with them and showing them new information about what you do, and how what you do can help them and change them for the better. It MUST not ever be a sales pitch, but simply information that will impact them enough that they may want to connect with you further about that in their life.
If you are a real estate agent, give them info on the 5 Biggest mistakes made while buying a home. If you are a CPA, give them some info on the 3 biggest mistakes made on tax returns. If you are in skin care, give them the 7 best ways to keep your skin healthy. You get the idea. You can find this type of information all over the web. Just send them the web address (url) to the article or blog post with a short note saying you thought of them when you ran across this.
We call it “Connection Marketing” and it WORKS when you allow it to.
CONNECT with the person –> CONNECT with their goals –> then CONNECT them to valuable information that will help them achieve them. Then most of the people Will then connect with your interests and be willing to help you with yours.
2) COMFORTABLE.
You must get the people on the social media sites COMFORTABLE with you.
How?
Talk about them, and how you can help them reach their goals and dreams- either with what you do, or with what you know. We call it “Comfortable Conversation(TM).” You must hold online “conversations” with people and get them comfortable with you, and comfortable with staying connected with you. You do this by talking about what THEY are interested in, and then you PROVE to them you are serious about adding value to their life.
It is ALL about Value in the social media arena. People expect Value in your messages and communication, and if you give them things that will help them in their endeavors, (blog posts on their industry, articles on doing what they do better, etc,) they will get very comfortable with you, and even helping you with YOUR endeavors. They will be moving towards you quickly if you practice that focus in your social media efforts.
3) CONSTRUCT.
Simply, in Social media Marketing, you must Construct a bridge between you and the person that eventually leads OFFLINE and onto the telephone.
THAT is the secret to Success in social media marketing. We call it the “TIO Factor.” Take It Offline and let the personalization begin.
You have connected with the person- in person-at least in voice.
You have gotten them comfortable with you by your interest in helping them achieve their goals.
Now you must construct a path that allows you to say, “What is your contact number? I would love to chat with you for real over the phone.” Then just do that. It may take a few days or a couple of weeks. But if you could pick up 10 new customers with this conversation would it be worth it?
Of course it would be. And how would you do that?
Ahhh–That is another article on Social Media Marketing Success.
blessings…doug
social media marketing