Social Media 201
Posts Tagged ‘Niche’
Social Media Marketing – Increase Website Traffic
Darko Veljovic asked:
Social Marketing
Social sites are very popular place where people collect and share content from anywhere on the web. Catch is if you find something interesting on the web there is a big chance that someone else using the bookmarking website will find it interesting, too. Use a tool called SocialMarker.com to submit to over 46 sites. Chose the group which is in your niche and post some content from your site or blog.
Social bookmarking websites are very popular with the major search engines, so if your blog posts can be found on these social bookmarking sites they will be noticed by the search engines as well.
OnlyWire.com
This is a social bookmarking service that allows you to submit your articles or blog posts to many social bookmarking websites at once When you create an account you’ll simply need to enter the title of the post, a short description, the main keywords that describe your post(tags), and the category that it fits
Stumbleupon.com
StumbleUpon works on the same premise as OnlyWire with difference that there is also a community component so you can add friends to your account and let them see what you’ve been bookmarking. You can form networks of people with similar bookmarking interest, and vote on sites that have been bookmarked.
BlogCatalog.com
BlogCatalog is a social community for bloggers. It is a blog directory where you can search blogs, connect with bloggers, learn more about blogging, attract more blog readers, participate In groups and discussions, find the latest tools for your blog or promote your own blog.
Digg.com
Submitting your blog posts to Digg.com is a high and rapid way for quality traffic. You can create an account to submit your posts which are then interpret and rated by it’s users. By submitting quality and helpful items you can make popularity and be promoted to the front page. Another advantage of Digg is that all information is equivalent when it is submitted. Blogs only become ranked higher by the people who vote for them.
Totally FREE Website content
Social Marketing
Social sites are very popular place where people collect and share content from anywhere on the web. Catch is if you find something interesting on the web there is a big chance that someone else using the bookmarking website will find it interesting, too. Use a tool called SocialMarker.com to submit to over 46 sites. Chose the group which is in your niche and post some content from your site or blog.
Social bookmarking websites are very popular with the major search engines, so if your blog posts can be found on these social bookmarking sites they will be noticed by the search engines as well.
OnlyWire.com
This is a social bookmarking service that allows you to submit your articles or blog posts to many social bookmarking websites at once When you create an account you’ll simply need to enter the title of the post, a short description, the main keywords that describe your post(tags), and the category that it fits
Stumbleupon.com
StumbleUpon works on the same premise as OnlyWire with difference that there is also a community component so you can add friends to your account and let them see what you’ve been bookmarking. You can form networks of people with similar bookmarking interest, and vote on sites that have been bookmarked.
BlogCatalog.com
BlogCatalog is a social community for bloggers. It is a blog directory where you can search blogs, connect with bloggers, learn more about blogging, attract more blog readers, participate In groups and discussions, find the latest tools for your blog or promote your own blog.
Digg.com
Submitting your blog posts to Digg.com is a high and rapid way for quality traffic. You can create an account to submit your posts which are then interpret and rated by it’s users. By submitting quality and helpful items you can make popularity and be promoted to the front page. Another advantage of Digg is that all information is equivalent when it is submitted. Blogs only become ranked higher by the people who vote for them.
Totally FREE Website content
7 Social Media Marketing Tips
R. Scott Hall asked:
You know how important social media optimization is but, admittedly, it can be a daunting task trying to keep up with it all. So I thought I’d give you seven simple social media marketing tips you can do regularly to help build your social media network.
1. Contacts. Add 5 new contacts on Facebook or LinkedIn each week. This should take you less than an hour. Fortunately, Facebook and LinkedIn make this easy for you by recommending friends with similar interests. Or you can simply visit the pages of your other Facebook friends and find new friends there to invite. When you send an invitation, include a personal message, such as, “Hi, we are both friends with Jim Miller and have some similar interests and hope you will accept my invitation.”
3. Prune your RSS Feeds. Go through your feed reader (Google Reader, Bloglines, etc.) and ruthlessly prune. You’ll find that you don’t read all the blogs you have subscribed to and you should eliminate this clutter so that you aren’t as distracted from your work. Make a list of the top 5 blogs in your niche and read those posts every day and leave at least one comment per week on those five blogs.
4. Yahoo Answers. This isn’t effective for all niches because Yahoo Answers readers tend to be young, but answer 5 Yahoo Answers questions per day in your niche, if appropriate. You’ll quickly notice that most of the people who answer questions aren’t very articulate or don’t provide quality information, so it will be easy for your answers to stand out and get selected as the best answer.
5. Digg away. Spend 15 minutes on Digg each day and try to befriend some of the top Diggers there. Instant message is the best way to keep in touch with them and they usually post that info on their profiles.
6. Focus, focus, focus. Just because there’s a lot of hype about a particular social media site doesn’t mean you should devote time to it. Focus only one the sites that will help you grow your business and don’t get caught up in drama and hype.
7. Be on alert. Check your Google Alerts for your name once a day. If someone has mentioned you in a blog or other website, go and leave a comment or respond in some way.
By following this tips, you should be able to use social media more efficiently and see your business grow as a result.
Beer Crafting
You know how important social media optimization is but, admittedly, it can be a daunting task trying to keep up with it all. So I thought I’d give you seven simple social media marketing tips you can do regularly to help build your social media network.
1. Contacts. Add 5 new contacts on Facebook or LinkedIn each week. This should take you less than an hour. Fortunately, Facebook and LinkedIn make this easy for you by recommending friends with similar interests. Or you can simply visit the pages of your other Facebook friends and find new friends there to invite. When you send an invitation, include a personal message, such as, “Hi, we are both friends with Jim Miller and have some similar interests and hope you will accept my invitation.”
3. Prune your RSS Feeds. Go through your feed reader (Google Reader, Bloglines, etc.) and ruthlessly prune. You’ll find that you don’t read all the blogs you have subscribed to and you should eliminate this clutter so that you aren’t as distracted from your work. Make a list of the top 5 blogs in your niche and read those posts every day and leave at least one comment per week on those five blogs.
4. Yahoo Answers. This isn’t effective for all niches because Yahoo Answers readers tend to be young, but answer 5 Yahoo Answers questions per day in your niche, if appropriate. You’ll quickly notice that most of the people who answer questions aren’t very articulate or don’t provide quality information, so it will be easy for your answers to stand out and get selected as the best answer.
5. Digg away. Spend 15 minutes on Digg each day and try to befriend some of the top Diggers there. Instant message is the best way to keep in touch with them and they usually post that info on their profiles.
6. Focus, focus, focus. Just because there’s a lot of hype about a particular social media site doesn’t mean you should devote time to it. Focus only one the sites that will help you grow your business and don’t get caught up in drama and hype.
7. Be on alert. Check your Google Alerts for your name once a day. If someone has mentioned you in a blog or other website, go and leave a comment or respond in some way.
By following this tips, you should be able to use social media more efficiently and see your business grow as a result.
Beer Crafting
Social Media Marketing – Learn the 6 Critical Steps For a Successful Social Media Marketing Plan
Lauren McMullen asked:
Social Media is any online platform where people connect with each other, have conversations and develop relationships. Social Media Marketing is when you leverage those connections by educating people about your products or services in hopes that they learn to know, like and trust you so they feel comfortable doing business with you online.
To be successful with Social Media Marketing your first goal is not the sale. That must come later after the relationship is built. While traditional forms of marketing focus more on persuading or convincing your prospects to buy, the focus of social media marketing is different. The relationship must always come first.
Social Media works more on the principles of word of mouth marketing. Word of mouth marketing is when one person tells another person about a product or service they like. Studies have shown it is 3-4 times more effective than any other kind of marketing. When you combine the Internet with word of mouth marketing you reach millions rather than just one or two people! Social Media Marketing becomes Word of Mouth Marketing on steroids.
There is a very important 6 step process or progression people go through before they become a client. If you want your Social Media Marketing plan to be successful it is important to understand each step and make sure you provide the correct kinds valuable and useful information at each stage.
Step 1 Connection: To make a connection with people in your target market you need to stand out and get noticed. You do this by giving out useful, relevant and valuable information on as many social networks as possible. You Tweet it out, post it on Facebook, offer free reports or e-courses and make You Tube videos. Then people in your target audience make a mental connection with you online.
Step 2 Conversation: Conversation is the whole point of social media so if someone comments on your updates it’s very important for you to comment back. They might comment on your blog or re-Tweet one of your updates on Twitter or they might comment on your wall on Facebook but the important point here is that they have noticed you they now they have a connection with you and they have started a conversation. Don’t ever let a post on your wall go unanswered or a re-Tweet on Twitter go un-thanked.
Step 3 Conversion: Conversion is when the person actually starts to engage mentally with what you have to say. They begin to actually seek out your updates. They begin to see you as an expert in your field. They will make a point of reading your Blog posts and sign up for your RSS feed. They follow you on Twitter and visit your Facebook fan page. This is good news but you can ruin it all by asking them to buy too soon.
Step 4 Consumer: This is when your prospect begins to consume your free content. If you have a freebie on your blog that you use to build your list they will sign up for that. If you do free teleseminars or webinars they will attend. If you are on Blog talk radio they might listen. This is the time to provide the most valuable and relevant content so they learn to know, like and trust you. Eventually this is how they decide if they will purchase some of your products or services. Studies show it takes between 7-10 actual interactions before a person is ready to buy from you online. You are almost there!
Step 5 Commerce: This is when the first real buyer/seller transaction takes place. It is important to make the process as simple and seamless as possible so your clients will feel comfortable doing business with you in the future. The payment transaction should be easy to complete. If there are any problems keep in touch. If they are not satisfied do whatever is necessary to make it right.
Step 6 Client: Congratulations! You have reached the final stage in your relationship. Your prospect is finally a client! They now have a history of excellence with you. They know, like and trust you and respect what you do based on the free content you have offered them and the products or services they have purchased. If they see another product of yours they like, it will be a much easier decision for them to spend money. If you have made a really good impression they will now begin to tell their friends and associates about you and the process begins with the next person.
Beer Crafting
Social Media is any online platform where people connect with each other, have conversations and develop relationships. Social Media Marketing is when you leverage those connections by educating people about your products or services in hopes that they learn to know, like and trust you so they feel comfortable doing business with you online.
To be successful with Social Media Marketing your first goal is not the sale. That must come later after the relationship is built. While traditional forms of marketing focus more on persuading or convincing your prospects to buy, the focus of social media marketing is different. The relationship must always come first.
Social Media works more on the principles of word of mouth marketing. Word of mouth marketing is when one person tells another person about a product or service they like. Studies have shown it is 3-4 times more effective than any other kind of marketing. When you combine the Internet with word of mouth marketing you reach millions rather than just one or two people! Social Media Marketing becomes Word of Mouth Marketing on steroids.
There is a very important 6 step process or progression people go through before they become a client. If you want your Social Media Marketing plan to be successful it is important to understand each step and make sure you provide the correct kinds valuable and useful information at each stage.
Step 1 Connection: To make a connection with people in your target market you need to stand out and get noticed. You do this by giving out useful, relevant and valuable information on as many social networks as possible. You Tweet it out, post it on Facebook, offer free reports or e-courses and make You Tube videos. Then people in your target audience make a mental connection with you online.
Step 2 Conversation: Conversation is the whole point of social media so if someone comments on your updates it’s very important for you to comment back. They might comment on your blog or re-Tweet one of your updates on Twitter or they might comment on your wall on Facebook but the important point here is that they have noticed you they now they have a connection with you and they have started a conversation. Don’t ever let a post on your wall go unanswered or a re-Tweet on Twitter go un-thanked.
Step 3 Conversion: Conversion is when the person actually starts to engage mentally with what you have to say. They begin to actually seek out your updates. They begin to see you as an expert in your field. They will make a point of reading your Blog posts and sign up for your RSS feed. They follow you on Twitter and visit your Facebook fan page. This is good news but you can ruin it all by asking them to buy too soon.
Step 4 Consumer: This is when your prospect begins to consume your free content. If you have a freebie on your blog that you use to build your list they will sign up for that. If you do free teleseminars or webinars they will attend. If you are on Blog talk radio they might listen. This is the time to provide the most valuable and relevant content so they learn to know, like and trust you. Eventually this is how they decide if they will purchase some of your products or services. Studies show it takes between 7-10 actual interactions before a person is ready to buy from you online. You are almost there!
Step 5 Commerce: This is when the first real buyer/seller transaction takes place. It is important to make the process as simple and seamless as possible so your clients will feel comfortable doing business with you in the future. The payment transaction should be easy to complete. If there are any problems keep in touch. If they are not satisfied do whatever is necessary to make it right.
Step 6 Client: Congratulations! You have reached the final stage in your relationship. Your prospect is finally a client! They now have a history of excellence with you. They know, like and trust you and respect what you do based on the free content you have offered them and the products or services they have purchased. If they see another product of yours they like, it will be a much easier decision for them to spend money. If you have made a really good impression they will now begin to tell their friends and associates about you and the process begins with the next person.
Beer Crafting
Use an Outside Marketing Company to Help You Navigate Social Media Outlets
Chris Jenkinson asked:
The 21st century has brought a rise in popularity of social media and an outside marketing company can help you plug into this new way of advertising. The internet is an integral part of marketing these days so it is important to understand your options in reaching potential customers. You need to understand how these potential customers are able to shop, research purchases and share opinions about their experiences.
A number of social media sites provide a platform for users to voice their opinions, share content, information and recommendations about their favorite products, services and more. Your job is to reach these users so that they post favorable comments and reviews about your company’s products and services. This is important; because of the internet’s global market presence, many people depend on these reviews to make purchase decisions.
Understanding the Power of the Internet
You, like many other businesses, are likely finally recognizing the power of these global internet customers. By instituting the right strategies for social media marketing, you can produce higher branding recognition as well as personally engage those global customers.
A marketing company can help introduce you to these social media outlets. Instead of introducing a website and hoping that customers find you, you can promote your company’s products and services through these outlets to reach your target audience. You can virtually shape and define new markets through the internet and encourage valuable feedback.
Boost Internet Search Results
Taking advantage of various social media outlets boosts your company’s internet presence, specifically search engines. The more information and presence you have on the internet, the more likely your company will appear high on internet search rankings. This translates to a larger global internet presence and therefore, a higher sales margin.
Create an informational page in your company’s niche and post articles. Develop a blog and post regularly to create a following. Post pictures, video clips and create business pages on the top social media sites. Hire people to post reviews and positive responses on forum boards and chat rooms to increase your internet presence. All of these things can help improve your placement on the internet.
The bottom line is that in order to compete, especially on the internet, you must get on the social media bandwagon. It is the wave of the future and if you cannot ride it on your own, hiring a marketing company is the best move you can make. They can get you started and train you on maintaining your online advertising and sales momentum.
Country Wine
The 21st century has brought a rise in popularity of social media and an outside marketing company can help you plug into this new way of advertising. The internet is an integral part of marketing these days so it is important to understand your options in reaching potential customers. You need to understand how these potential customers are able to shop, research purchases and share opinions about their experiences.
A number of social media sites provide a platform for users to voice their opinions, share content, information and recommendations about their favorite products, services and more. Your job is to reach these users so that they post favorable comments and reviews about your company’s products and services. This is important; because of the internet’s global market presence, many people depend on these reviews to make purchase decisions.
Understanding the Power of the Internet
You, like many other businesses, are likely finally recognizing the power of these global internet customers. By instituting the right strategies for social media marketing, you can produce higher branding recognition as well as personally engage those global customers.
A marketing company can help introduce you to these social media outlets. Instead of introducing a website and hoping that customers find you, you can promote your company’s products and services through these outlets to reach your target audience. You can virtually shape and define new markets through the internet and encourage valuable feedback.
Boost Internet Search Results
Taking advantage of various social media outlets boosts your company’s internet presence, specifically search engines. The more information and presence you have on the internet, the more likely your company will appear high on internet search rankings. This translates to a larger global internet presence and therefore, a higher sales margin.
Create an informational page in your company’s niche and post articles. Develop a blog and post regularly to create a following. Post pictures, video clips and create business pages on the top social media sites. Hire people to post reviews and positive responses on forum boards and chat rooms to increase your internet presence. All of these things can help improve your placement on the internet.
The bottom line is that in order to compete, especially on the internet, you must get on the social media bandwagon. It is the wave of the future and if you cannot ride it on your own, hiring a marketing company is the best move you can make. They can get you started and train you on maintaining your online advertising and sales momentum.
Country Wine