Posts Tagged ‘Social Networking Sites’
Google Gadgets & OpenSocial – A Social Media Marketing Toolset
If you have several different social media sites, such as MySpace, Imeem, Friendster, etc., the trick is to get them to interact with one another. It is difficult sometimes to keep up with friends who may be on different sites. Or rather, it was difficult until Google Gadgets and Open Social started their own social media marketing toolset.
Open Social is one of the most exciting things to happen to Google in a long time. This will allow you to build applications that will link many different websites to one API and will also allow the system to host other social applications as well. You need to have a bit of JavaScript knowledge and HTML, but Google provides you the tutorials to do this in their Open Social guide online.
In addition to Open Social, you can also use Google Gadgets to keep your marketing linked to your social networking sites. Google Gadgets can enable you to build a social application very inexpensively. If you are looking for a way to use social media as a marketing tool, Open Social and Google Gadgets are just the thing to help you achieve success.
Google Gadgets are bits of code that you can structure to your own website and use in links and signatures all over the internet. You can post links in many different places as your signature code. If your gadgets are created for your website, they will update as your website updates. One gadget can be put on all of your social networks to continually reflect changes in your website so that you do not have to do this by hand.
And by combining Google Gadgets with Open Social, you can use Social Marketing to its ultimate success. You can actually use one gadget that can virally spread across all of your different social networks through the Open Social application. This saves you time that can be spent taking care of business.
Combining Google Gadgets with Open Social, which has just become available to the public, is the best way to connect all of your social media sites together and keep them updated and connected to your website through a gadget.
Social media attracts billions of customers yearly. Years ago, the only social networking site was MySpace and a few others. Today, there are hundreds of different sites and more developing each day. Imagine being able to spread your marketing ideas across these different websites with one click of the mouse! Thanks to this new Google Technology, you can save a lot of time and reach a lot more potential customers on social sites by using Open Social. Adding Google Gadgets can keep it running without any more effort on your part.
If you want to promote your business or website on the internet through the effective means of social media, check out Open Social at Google and learn how to operate this user friendly program. This can be a vital source of marketing for your website.
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Promoting and Marketing Through Social Media
Social media marketing is available online in endless formats that bring the world to your fingertips. All you have to do to become a part of the newest social networking sites is open an account and start choosing your friends. The more friends you accept the larger your market for your message. Now you can start to post links to your friend’s walls that will take anyone who clicks on the link to your message.
Social media marketing opens many different opportunities for just about anyone with a message. It is a great benefit to businesses or individuals who are just starting out. Networking is not a new form of marketing but with the invention of the Internet and the social networking sites that are widely available it gives a budding business or individual a marketing edge that in the past was not accessible. Mainstream media marketing has discovered the power of the social networking sites and has hitched their wagon to them. Opportunity has come knocking at your door. Will you answer it?
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Social Media Marketing and Its Implications For InterNETwork Marketing
“Social media marketing…what’s that? Never heard of it in Asia.”
I can almost hear you say that.
That was MY response when I first researched it on Google. I have been using parts of this form of marketing but have never knew the collective term for it.
So What is Social Media Marketing?
I found this rather formal definition on the internet…
“Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks.”
After reading it, I’m still confused as to what it is! So I have decided to put it in layman terms for you.
Basically, social media marketing covers all the activities that center around:-
Creating content (articles, videos and audios) on websites or blogs Social interaction within social networking sites like Facebook Sharing videos on You Tube Bookmarking and sharing interesting articles on Digg…. …just to name a few.
Why Do InterNetwork Marketers Need Social Media Marketing?
A lot of people get online onto the internet and become all excited and hyped up about new technologies and forgot all about the “Why?”.
Remember the Dot-Com days? Without a clear focus on bottomlineMany have become Dot-Gone!
In business, network marketing or otherwise, we should never get into anything just because it is the in-thing that everyone else is doing. It would be wise to first evaluate the business implications before investing a huge amount of time and effort into anything.
So how exactly does this social media marketing help us build our network marketing business?
Well, in the offline world, a nicely renovated shop on a busy street will attract lots of customers.
In the online world, however, having a nice flashy website does not attract customers to you…You will need to write lots of relevant content on your website, and leave lots of content footprints everywhere, only then will you attract lots of targeted prospects to your website and opting into your mailing list.
Content creates Traffic. After you have Traffic, you can deepen the relationship and PREsell through emails. You can utilize social interactions within social networking sites to allow people to know you better as a real person. Done correctly, this will position yourself as a solutions provider. It moves your prospects through the process of Knowing You, Liking You and Trusting You. And when your prospects reach the stage of trusting you, Monetization is simply asking for the order 
The Anatomy of Social Media Marketing & Where Should You Start?
With so many choices and options and upcoming variants, it’s hard to stay focused and get something productive done!I have recommended below a few areas of social media marketing that I have personally used to build my internetwork marketing business.
1) Website
My website is the centerpiece of my social media marketing strategy and is powered by Site Build It!. This is where I write majority of my content and where majority of my content gets found by Google. If you are wondering why did I choose a Site Build It! website over a Blog, you can find out more by subscribing to my InterNETwork Marketing Newsletter below.
2) Content Sharing Sites
These are sites where you can write articles on a variety of topics. The reason you want to post articles here is because search engines love them and they get found quickly.
I recommend Squidoo and Hubpages, and that you start by learning how to post articles there.
3) Video Sharing
If you have done some searches on Google, you will find that some of the results are videos! Videos are also content (most people miss this one)! People can find your video if they searching for the keyword that you have put into your video’s description.
I recommend You Tube (for short videos) and Google Video (for long videos).
4) Social Networking Sites
These are like those clubs and societies that you have in the real world. People socialize, play games, flirt…whatever in these social networking sites, pretty much like what happens in the real world too! But the best part of these social networking sites is the ability to connect to your friends’ friends’ friends’ friends’ friends (you get the idea?), and keep track of those relationships. This is impossible in the real world.
There is also this function of updating your profile status to let people know what are you doing at the moment. This allows people to “follow” you and know you as a real person. Also, after you have written a new article, you can update your status in your profile with the url and people may actually click to read what you have just written.
I recommend that you start with Facebook, play around with it and make some new friends online! You may also what to check out Twitter, which basically lets you know what other people are doing and tell other what you are doing (it’s fun, just don’t get addicted to it).
5) Social Bookmarking
After you have created so much content, you can share it at social bookmarking sites, so that even more people will find your content and come to your website. I personally used Digg and StumbleUpon.
I hope my recommendations gives you some direction as to where to start in this vast, complex, but yet exciting area of Social Media Marketing.
Best Use of Social Media Local Search Marketing
One of the best ways to marketing your products and services online is through social media marketing. Its easy to get lost in all the various personalized methods of marketing, especially in local online marketing.
To get a feel of the local pulse and how they feel about your products and services, your business should use social media. When doing strategic local marketing, you should make use of social media will give you a chance to keep in touch with members of your community.
If the term social media seems a wee bit unfamiliar to you, then how about blogging, Facebook or Twitter? Join the hundreds of community journalists who make their presence felt in their communities through blogging. The only difference is that you will be blogging not only to interact with your community, but also to share with them important information about your business, which will respond to a particular need in the community.
A growing part of our online necessities is social media marketing. Many companies have joined the bandwagon and created fan pages in sites like Facebook.
The reason why social networking sites are effective is the fact that people who befriend you or follow you actually do so willingly. This is an indication that they are interested in your business, and that they could be future customers.
Social networking can be a successful tool when looking to increase strategic local marketing. It doesn’t take much effort or cost to get your business set up with a social networking site. You will be surprised on how quickly you gain “fans” or “followers” of your companies site. You can also target your markets by age, sex, interests, geographic and more.
To get higher ranking in the search engines, and to drive more traffic to your site, social media marketing will help you gain leads without having to spend extra money.
It cost almost nothing (other than a bit of time) to promote your business through social networking. You can definitely hire others for relatively low costs to setup and manage your social media sites if your time is spent better elsewhere in your business.
A company should be responding to a customers need, and the best way to determine those needs (whether its products or services) is through social media marketing. This is a great way to build your business brand that is targeting a specific community.
By using the various social networking sites, it will easier for you to respond to queries about your business, It is also easier to increase brand awareness, build a stronger reputation, and combat any negative issues being hurled against the business.
To better build your online branding and your Local branding, you will need the help of social networks. Tapping into these networks will not only gain greater access to potential customers in Local, but in other parts of the globe and into a market that may be bigger than your imagination.