Posts Tagged ‘twitter’
Ways You Can Use Twitter For Business
Let’s jump right in and talk about how you can use Twitter to conduct your market research. Every business has a target market, but the simple fact is that many business owners often miss the mark because they don’t know the true needs of their market.
By using Twitter, you can easily listen to the needs of your prospects, the issues they are currently facing and the kind of help that they want.
Whenever you meet someone new on Twitter it’s a good idea to try to establish a good relationship from the start. Think like your customer. You buy from people who you trust and like. Your target market also behaves the same way. It is important, especially in social marketing that you get to know your clients and do your best to win their trust and confidence.
A good rule of thumb is to try and keep 90% of your tweets full of helpful content and try to limit your promotional ones. By doing so, you can attract more followers and hopefully customers.
Share Your Expertise
In order to show off your expertise on Twitter you will want to post quality content on your blogs, website and other sites, like article directory EzineArticles.com. Then share them with your followers.
As we talked about in the last chapter, there are a wide variety of tools that work with Twitter that will automatically check the blogs you’ve posted and share them instantly on your page. Offering educational materials, seminars, video training and networking events will also go a long way when you are trying to convert your followers into paying customers.
If you’re not camera shy, plug in your webcam and use this great service that allows you to stream live video on your Twitter page and chat real time with your followers! This will be a fantastic way to make an instant connection for you and your peeps.
You can find out more here: http://twitcam.com
There are so many different techniques that you can use to help the transition from follower to customer by using Twitter. Just remember to keep the value of your content high and the volume of your promotions low and you will begin to see more of your followers clicking on your promo links and turning into customers.
Popularity of Twitter social network is growing tremendously
Enjoy the benefits of Twitter business marketing
There are many benefits to using the Twitter social marketing program. Some of the most important benefits include the following:
News related to your niche, and technologies related to it are available online when and where needed. The latest enhancements to make your job and marketing endeavor easier can be found. Also many people are willing to share their experiences and ideas with others who need the information and assistance.
Using Twitter is an excellent method for traffic generation. More visitors to your website and online presence will help to increase sales, and perhaps more importantly potential sales.
The social database is a very good source for building a contact list, finding potential employees for your business and more sales will be generated from your marketing efforts. Many professional marketers have built their contact lists in this manner.
Prove to the community you are an expert in your niche. The more beneficial information you can provide, the better the impression that you leave.
Another benefit is that using the network marketing method is free. The only investment is your effort, time and determination.
Not only is this enterprise used for building your business, it can also be fun to keep in touch with your family friends and colleagues. Share an entry or two to let people know what you have been doing. Let your true self shine through when posting comments
Easy and valuable tips for successfully building your business with Twitter
1.Twitter is a place where people share information about themselves and other aspects of their lives and their specific niche. Because of this, it is important not to spam. If, in error, you are banned the possibility of building your business with Twitter will be exhausted.
2.You should follow people and not only have followers. The more people you follow and the more followers you have, and the higher your exposure will be.
3.Post information and share comments as often as possible. Posting may be time consuming but worth the time and efforts when you reap the benefits. Commenting or reply to other member posts is also recommended.
4.As the saying goes, “Garbage in, garbage out.” Post information followers can benefit from.
5.Build your collection of followers. You may be intimidated by knowing this but the task is not as difficult as you think. Links to your Twitter ID can be placed on your own website and also in the signature in forums and message boards used for promotion of your website.
6.Follow as many people as possible. Try to balance the number of people following you to the number of people you are following.
How to Sell Social Media to Your CEO
Social media when used as part of an internet marketing strategy is a very effective tool. But social media does have a branding issue. If you talk to many CEO’s about using Facebook, Twitter and YouTube (among others) as part of your marketing strategy you may come up against some resistance. This is because:
• many CEO’s perceive social media as a business distraction and not a business tool
• many CEO’s find it difficult to see how you can generate sales using social media
• and many CEO’s don’t understand how consumers use these tools as they don’t use them themselves.
In order to sell a social media strategy to your CEO, we have listed three key areas that you must address as part of your pitch.
1. Make the connection between your ideal customer profile and social media usage
The first part of the sales approach is to connect your ideal customer profile to social media usage. It’s quite simple. For an effective social media strategy to work, your ideal customer must be a high user of social media. It’s the same principle you use for any other media. You wouldn’t place TV ads in a program that is not viewed by your ideal customer so you need to prove that connection first. Some other key points are:
• Your ideal customer must use the internet as a primary source of information when making purchase decisions.
• Your business must have a website that is a key marketing channel for product sales, customer inquiries, product information and data capture for direct marketing.
By making this connection first, your CEO should identify that social media can target the right audience.
2. Understand your key website analytics and metrics
Metrics and website analytics are the second piece of sales puzzle. Through web analytics and sales analysis you must show a correlation between website visitors and sales. In simple terms, if your web-based sales increase when there is an increase in website traffic then you have established a correlation. Your goal is now to increase website traffic which should (based on your analysis) result in an increase in product sales. Once you have this established connection then you have a basis of measuring return on investment.
A key point to make here is than numbers of Twitter followers or Facebook fans are not metrics that you should use for this sales pitch. It is near impossible to directly related them to product sales. Having 20,000 Twitter followers is in many cases of no more commercial value than having 1,000 followers. It is follower quality that is important and your ability to engage with them to visit your website.
3. Have a clear strategy to increase website traffic
This really is the “how to” of the strategy. As you have identified website traffic as the key metric, you should now outline how you will meet it through the various social media platforms. Your pitch should consider how consumers use each medium and how you will use them to drive traffic and sales. Below are some examples of how three of the main platforms in Twitter, Facebook and YouTube can be used to increase web traffic.
Twitter is a sharing platform for links, text and pictures. Businesses can use Twitter to promote new blog posts, promotional offers, links to website content and as a customer service platform. All of these promote your website URL as the destination link which drives web traffic.
Facebook is a connecting platform. Users maintain personal relationships and use it to keep in touch with friends. Users can also connect with fan pages and events that are of interest to them. For a business, a fan page can be created to provide links, helpful tips and promote events among many other things that link back to your main site.
YouTube is also a sharing platform for video. Businesses can use YouTube to host TV ads, instructional videos and show conference footage that link back to a main website URL.
With this increased traffic, your website should also receive a boost in it’s Google page ranking which improves your visibility in organic search results.
4. Closing the deal
To close the deal, the key question you need to answer for your CEO is what is the impact on sales from an investment in social media? If you can connect your ideal customer to social media use. Correlate a connection between website visitors and sales with a well defined social media strategy you are well on your way to selling your CEO on the benefits of social media.
How To Win Friends and Twinfluence Tweeple
Also, it’s good to think of Twitter as a party, or networking event – You can walk around, shmooze with people on topics of interest – engage in conversation, ask questions, answer questions, and more. It’s about conversation. It’s about meeting people. It’s about learning. It’s about sharing. It’s about connecting. In a nutshell – It’s a free web and sms social networking service.
It’s called “micro-blogging” because of it’s simplicity and because your blog entries/tweets are limited to 140 characters or less. From the beginning. For those of you who haven’t used Twitter (the rest read anyway)… Get an account. Pick a username consistent with the rest of your social networks. You can scan your email address books for people and/or take recommended tweeps. Upload a photo (please don’t leave the default avatar), also upload a background picture. Add a basic bio – nothing long and keep it comical and/or informative. Add your website. Set your Profile to Public (everyone can see) or Private (just people you personally approve). Find people to follow through http://search.twitter.com or http://twellow.com.
Get used to lots of things starting with a TW sound. Just tweal with it Some Twerms: Tweet – Verb or noun, depending on usage. The micro-blog post you enter.
Retweet – Repeating someone else’s Tweet – Mentioned in detail below. DM (Direct Message) – A private message.
Device – Refers to your phone (SMS/Text). Click Settings/Devices and add. Followers – Readers who follow (subscribe to) your Tweets.
Following – The Tweeple that you are following. Follow People. Listen to them. When you are ready, reach out either though a DM or a @Reply. @Replies are flagged to the recipient and viewable by the public D (direct) messages are only viewable by the intended viewer.
So, to send a message just to me, privately you would put D williger in the message box. Make Sure to read your @Replies and Direct Messages (you can see this from your ‘Home’ navigation on Twitter. People may be reaching out to you and expect and deserve your reply. Well, usually – some people have automatic DM’s, it’s not a bad thing – just makes you weed through your inbox.
Be Cool – I can’t stress this enough. You may razz your friends in person, don’t do it here – especially when starting out. Micro-blogging, SMS, email, they all lack inflection – remember this. Don’t Worry – Don’t be afraid to start talking about what you are doing or engaging in a conversation. It’s just like any other type of communication, get used to the medium and run with it.
Promote It – Add your Twitter URL everywhere – Email Signature, Facebook, Myspace, Business Cards, etc.
To follow-back or not. This is a tough question with varying answers. It’s not an easy one to address as neither is right. Personally, I follow back everyone who follows me (well except spam bots and the like). Basically reciprocals, like myself look at this as good etiquette, a way to increase follower numbers, and give you more people to learn from. Discriminators focus on following very few people, which limits the variety of people they communicate with. Discriminators argue they have tighter relationships, and reciprocals argue they learn from more people. No way is ultimately right – start slow and see what works for you. Yes, it’s really easy.
Some Useful (and did I mention FREE) Tools HERE!
The ReTweet – I have to touch on this. A RT, R/T, or Retweet is a way to compliment someone’s Tweet by forwarding it to your Twitter follower stream. For instance, if I posted a useful quote, or a link you could take that quote or link, type RT @williger (and paste my post here). What this does is 2 things – it gives credit for the Tweet to the original author, and it introduces people in your stream to the author. It’s considered generous to RT. I will be putting together a seperate article about this soon. This should be a solid reference to start with, and I will be adding more articles here to help.
Please feel free to @darrenwilliger me any questions along the way. I’m learning more every day, just like everybody else. Come back for my next Twitter articles about integrating other sites, making backgrounds, RT etiquette, and hash tags. I have met some amazing people so far who I really enjoy communicating with. This is why I keep encouraging everyone to Tweet it up already!
- Click here to check Social Media Business Codes.
The next step is to start sharing and connecting….
Social Media Marketing Tips For Your Business!
Social media sites allow you to share your text, images, videos and connect with friends, family members and business partners. Some are here for socialising while others create profiles to have business. Role of SEO is important in promoting web sites in these social media marketing sites. They provide valuable internet marketing and networking resources for your business. It is no longer just a platform for socialising with friends or family. It is serious business!
You may create your profile in linkedin, Facebook, orkut, twitter, my space etc which are portals with high traffic. They have thousands of visitors every second. Hence, make use of your Leeds seo marketing strategy to bring a lot of revenue to your business. You can promote your sites here, by having valuable information posted with your company’s url. When you have some viral content posted, there is a greater chance of it getting retweeted by your followers who may find it interesting. Viral content is also liked by Google and will be soon indexed and bring in lot of traffic to your portal.
Sites like twitter and Facebook have an ability to reach more consumers globally. You can reach global audience and make use of local dialect of that region. It has features for multiple language too, specially twitter. If you have some thing new to announce such as offers or discounts on products, launching of a new brand or chain of products, you will soon promote them in these high traffic web sites. Your wiseness lies in making use of weblogs, wikis, podcasts, internet forums, social bookmarking and blogs besides using social media sites.
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